Blogging’s Identity Crisis

The New York Times article today on blogging sparked a lot of debate. I think the core issue comes down to this: Blogging has a perception problem – it’s defined as writing long text posts that have a beginning, middle and an end. If you ask ten people if they share videos, pictures and stories with friends online they will all say yes. That is why dead simple sharing platforms are replacing traditional blogging platforms for most of us.

Facebook offers a much easier way to share with your audience. Posterous has built on this trend by making rich media sharing as easy as sending an email. And because you don’t want to share every moment with every follower, we make it easy to control who sees it.

Sharing shouldn’t be limited to a web page. My mom reads 100% of my posts via the daily email she receives from Posterous, and she’s not alone. Across Posterous Sites and Groups, we deliver over 10 million posts a month via email.

We all have sophisticated sharing vehicles in our pockets, and they all have cameras, not keyboards. We have the opportunity to share life as it happens. And it's happening on the go, not while sitting behind a computer.

Every day hundreds of millions of people post their opinions, photos and thoughts online. Some of them will undoubtedly label this as blogging but most just call it sharing to the audience they care about.

Tomado de: http://sachin.posterous.com/